Orchids The International School's Powerful Parent's Day Campaign - A Fresh Perspective on Modern Parenting

‘Digital Lullaby’ and ‘Spotlight and Shadows’ shed light on mindful parenting ahead of Parent's Day

In anticipation of Parent's Day on July 29th, Orchids The International School, leading K12 chain of schools launched a thought-provoking campaign featuring two compelling films: ‘Digital Lullaby’ and ‘Spotlight and Shadows’. These films aim to spark meaningful conversations about mindful parenting in the digital age and the impact of parental conflicts on children.

As part of their Parent's Day initiative, Orchids The International School through these films emphasizes the crucial role parents play in shaping their children's lives. ‘Digital Lullaby’ explores the unintended consequences of excessive screen time, while ‘Spotlight and Shadows" addresses the effects of household conflicts on children's emotional well-being.

‘Digital Lullaby’ features a young child mimicking adult behaviors with her doll, serving as a gentle yet powerful reminder of how parents' actions influence their children. ‘Spotlight and Shadows’, an eye-opening musical ad, uses a little rockstar's perspective to illustrate the impact of parental conflicts on a child's inner world.

"This Parent's Day, we want to go beyond celebration and encourage reflection," said Abhishek Kumar Yadav, Chief Marketing Officer at Orchids The International School. "Our campaign aims to highlight children's perspectives in various settings, acknowledging that every household faces challenges. However, it's essential for adults to recognize when their actions may be impacting their children negatively. Our Parent's Day campaign is an invitation to parents to join us in fostering a more mindful and nurturing environment for our children to thrive."

The films underscores Orchids’ commitment not just to educating children, but to supporting and guiding parents in their crucial role. By timing the release with Parent's Day, the school aims to maximize the impact and relevance of its message.

Both films were widely shared across digital platforms in the week leading up to Parent's Day, inviting parents, educators, and the wider community to engage in conversations about nurturing positive family dynamics.

Link to watch ‘Digital Lullaby’ - https://youtu.be/ZL5OCxEhn3c

Link to watch ‘Spotlights and Shadows’ - https://www.youtube.com/watch?v=uY8H4G6-8K0

Heartthrob of Bollywood Akshay Kumar launches Livguard’s new TVC campaign "Bano Kisi Ki Energy"

Livguard, a beacon of innovation in energy storage solutions, is proud to unveil its latest campaign, "Bano Kisi Ki Energy," featuring the esteemed actor Akshay Kumar. This touching narrative highlights the profound sense of responsibility that comes with being the pillar of a family—the 'Karta'—and how Livguard's smart AI charging inverters empower individuals to support and uplift their loved ones.

In the film, we follow the journey of a father who finds joy in karaoke and is repeatedly interrupted by power cuts. This heartwarming story sheds light on the responsibility that the son feels towards his family's happiness and progress and how he steps in and helps empower the entire family. His unwavering commitment to providing for his loved ones is both inspiring and relatable.

 

The true essence of "Bano Kisi Ki Energy" lies in the meaningful actions he takes to ensure his family’s well-being. It’s not just about products - inverter & inverter batteries; it’s about how Livguard's products become a crucial part of his efforts to create uninterrupted, cherished moments for his family as they ensure #zadaloadzadalife. By addressing real-life challenges, Livguard’s innovative solutions provide the reliability and power needed to transform everyday experiences, making a tangible difference in the lives of those who matter most.

 

Akshay Kumar, a longstanding partner of Livguard, brings a deep sense of authenticity to the campaign. Having been the face of Livguard's journey of innovation over the past six years, his association reflects a legacy of trust and commitment. His enduring presence symbolizes the brand’s dedication to continuous improvement and meaningful impact in helping empower individuals empower their families.

 

The brand has recently launched their stellar product, the VISION HDX 1100i inverter that comes with advanced and smart features like power cut prediction, digital screen display with charging indicator, running load, backup time, etc., making it a state of the art product. This product will help you run your day, your way.

 

Kuku FM Acquires Exclusive Rights to Lord Jeffrey Archer's Works in Hindi Audiobooks

 

Jeffrey Archer's Bestsellers to Debut in Hindi Audio Format, Exclusively on Kuku FM

Strategic acquiring of rights brings various bestselling novels and stories of Jeffery Archer to Kuku FM's 2.7 million+ paid subscribers, furthering its mission to revolutionize audio content consumption in India

Kuku FM, India's leading audio content platform, has acquired the exclusive rights to adapt Lord Jeffrey Archer's acclaimed works into Hindi audiobooks. This pioneering initiative marks the first time Archer's beloved stories will be available in a South Asian language audio format, signaling a new chapter in India's digital content consumption.

The securing of the exclusive rights also includes the bestselling William Warwick series and classic bestsellers including "The Fourth Estate," "As the Crow Flies," and "A Matter of Honour." This strategy aims to bridge the gap between global literature and Hindi-speaking audiences across India and South Asia, making these literary masterpieces accessible.

Jeffrey Archer, whose narratives often draw inspiration from Indian concepts and characters, has long held a special place in the core of Indian readers. His works always resonate deeply with a varied readership in India, ranging from young adults and middle-aged professionals to literature enthusiasts and those who have an interest in historical narratives. Archer's books consistently top bestseller lists in the country, appealing to both urban and rural readers who are drawn to his masterful storytelling and universal themes of ambition, power, and human nature.

"We are thrilled to bring Jeffery Archer's works to our platform. His narratives, renowned for their suspenseful plot twists and compelling characters, are ideally suited for audio adaptation”, said Lal Chand Bisu, CEO and Co-founder of Kuku FM. This partnership allows us to cater to our diverse audience base and introduce these globally acclaimed stories in an immersive Hindi audio format for the first time."

The audio format is particularly well-suited to Archer's writing style, known for its chapter-ending cliffhangers and dialogue-rich prose. This adaptation promises to bring his complex characters and complex plots to life in a realistic auditory experience, improving the emotional depth of the stories.

This collaboration represents a significant milestone in Indian audio entertainment and is poised to revolutionize the audiobook market in the country. By adapting these globally renowned works into Hindi audiobooks, Kuku FM is not only making world-class literature more accessible but also contributing to the rapidly growing trend of digital audio content consumption in India.

The Hindi audiobook series will feature high-quality narration and sound design, ensuring an engaging and immersive experience for listeners. This project aligns with Kuku FM's mission to provide diverse, quality content to its users and further solidifies its position as a pioneer in the Indian audio content market.

The release schedule for the Hindi audiobook series will be announced in the coming weeks. Listeners can look forward to experiencing Jeffrey Archer's captivating storytelling in a new, auditory dimension, bringing his complex characters and intricate plots to life like never before.

Divine Solitaires joins hands with actress Vaani Kapoor for The Solitaire Festival of India (TSFI)

Divine Solitaires, a leading diamond solitaire jewellery brand, is all set to add some spark to the lean month of August and usher in the upcoming festive and wedding season. It is all set to bring back India’s biggest diamond solitaire promotion with The Solitaire Festival of India (TSFI) for the third consecutive year in 2024— this time with actress Vaani Kapoor as the brand ambassador!

Known for her roles in blockbuster films such as War, Shuddh Desi Romance and Befikre, this year, the event is set to be a grander success with the presence of actress Vaani Kapoor. Vaani brings a dash of star magic and an impressive Instagram following of 8 million, mostly comprising India’s empowered youth, who will make this campaign the talk of town this year.

This annual event will run from August 1-31 at over 200+ partner jeweller stores  and will feature the solitaire collections of some of India’s finest diamantaires. Throughout the month, customers from different states across India can browse through and indulge in stunning collections of solitaire jewellery pieces in their respective cities as well as online.

 The festival offers a unique incentive for valued customers to receive assured gifts with every purchase of diamond solitaire jewellery. Each purchase includes coupons for weekly lucky draws scheduled for August 11, 17 and 24, featuring exciting prizes ranging from iPhones to Alto cars. The grand finale of the festival will have a bumper draw on September 4, where one lucky winner will drive home in a luxurious XUV 700, and other winners will take home additional prizes.

 “The festive and wedding season is just around the corner and for our partners and customers, there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery. Our customers will not only have the opportunity to see, feel and purchase the best quality diamond solitaires with 8 hearts and arrows each, but also have the chance to win some fantastic prizes!” said Jignesh Mehta, Founder of Divine Solitaires.

 The 2nd edition of TSFI in 2023 was a huge success closing with a staggering 600% increase in footfall over the previous year. This year, partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail to name a few, are set to break that record attracting customers from across India.

 To spread the word about the TFSI 2024 campaign, Divine Solitaires will drive a series of nationwide marketing initiatives in over 100 cities. These will comprise targeted outreach through regional newspaper advertisements, impactful radio campaigns and cinema ads playing across theatres nationwide for seven days.

 To add an interactive dimension, Divine Solitaires will host a Facebook and Instagram live draw event on August 11, engaging audiences nationwide and bringing the thrill of the draw directly to their screens. This initiative aims to foster community spirit and participation, enriching the festival experience for all. With a steadfast commitment to boosting footfall and engagement, the festival promises to be a resounding success, delighting customers and jewellers alike. Join us in this grand celebration and witness the enchantment of Divine Solitaires.

Hypergro’s AI Innovations Earn Spot in Google’s AI-First Accelerator

Hypergro, an AI ad infrastructure leader specializing in hyper-personalized video ads, has been chosen for Google's AI-First Startups Accelerator. Selected from 1,030 applicants, Hypergro will join 19 other Indian startups for three months of equity-free support, training, and mentorship.

24 July 2024, Bengaluru: Hypergro, a pioneering AI-ad-infrastructure company specializing in hyper-personalized video ads, has been selected for Google’s Startups Accelerator: AI First(India) program. This milestone places Hypergro among an elite group of 20 Indian startups selected from over 1,030 applicants for the first cohort of this groundbreaking accelerator.

Announced in April 2024, the startup accelerator is designed to support startups integrating artificial intelligence, machine learning, and cloud technology into their core business practices. The selected startups will benefit from three months of equity-free support, including exclusive training, cloud infrastructure credits, and mentorship from industry leaders and Google.

"We are thrilled and honored to be part of Google’s AI-first accelerator program," said Rituraj, CEO of Hypergro. "This opportunity will not only provide us with invaluable resources and mentorship but also enable us to scale our innovative AI-driven solutions to new heights, ultimately helping brands and the IndianAI mission."

Hypergro addresses key challenges businesses face in the advertising sector, such as high customer acquisition costs (CAC), lack of data and infrastructure for hyper-personalized advertisements, and operational inefficiencies. The company’s AI-driven product offers Hyper-personalized ad creation, Precision targeting, Enhanced ROAS, and Cost-effective solutions.

The company has collaborated with over 70 brands, including several from Shark Tank India. Key investors supporting Hypergro include Silverneedle Ventures, TDV Partners, Huddle, Upsparks, VentureCatalysts, FiiRE, and Dholakia Ventures, along with prominent angel investors Arjun Vaidya, Ankit Kedia, and Rajesh Sawhney.

The Google accelerator program will provide Hypergro with critical training on building human-centered and responsible AI solutions, access to Google’s mentor network, tech stack credits, and state-of-the-art AI tools. This support will be instrumental in furthering Hypergro’s mission to revolutionize the advertising landscape through AI and the IndianAI mission.

Freedom Healthy Cooking Oils

‘Freedom’ is the Flagship brand of Gemini Edibles and Fats India Pvt. Ltd. (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil and Freedom Kachi Ghani Mustard Oil, Freedom Groundnut Oil.  

Freedom Refined Sunflower Oil was launched in April 2010 in Andhra Pradesh and Odisha. Freedom Physically Refined Rice Bran Oil: It was launched in October 2015, for health-conscious consumers with its strong proposition of 10,000 ppm Oryzanol and balanced fat profile

 

Freedom Healthy Cooking Oils has almost 45% market share of the Sunflower oil category in AP, Telangana, and Odhisa.  The company has developed a robust distribution network backed by proactive and innovative marketing, digital, and PR strategy with a strategic mix of ATL and BTL activations to connect with the Target Audience and grow in the extremely cluttered, low-involvement edible oil space.

EV now on your terms

 As part of Vidyut’s rebranding initiative, the company has introduced a new logo, colour palette and new tagline, "EV now on your terms," aimed at embodying its innovative and customer-centric ethos. The refreshed visual identity is a symbol of Vidyut's renewed mission, featuring an electric bolt seamlessly integrated with the letter 'V'. The vibrant purple colour of the letter ‘V’ symbolises new-age trust, and technological innovation while the bright golden ‘bolt’ represents well-being and optimism.

 

Under its new brand identity Vidyut brings along a comprehensive suite of products aimed to make EV ownership more accessible, convenient, and worry-free for its customers. 

Tanishq Tops YouGov Recommend Rankings 2024 in India

Panasonic showed the largest improvement becoming the most improved brand

Tanishq has emerged as the leader in the YouGov Recommend Rankings 2024 in India, achieving a Recommend score of 90.2.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.

Amazon secured second place with a score of 87.5, followed by Emirates Airlines in third with 85.2.

Malabar Gold & Diamonds claimed fourth place (84.7), with Google Pay close behind in fifth (84.5). MakeMyTrip ranked sixth with a score of 84.1, while Amul and Netflix secured seventh and eighth places with scores of 83.6 and 83.5, respectively.

Taj Hotels & Palaces and Kalyan Jewellers round out the top ten, with score of 83.0 and 82.7, respectively.

YouGov data also highlights the ten most improved brands over the past year. Panasonic has shown the largest improvement over the past 12 months, with a score change of +10.8, followed closely by Agoda with an improvement of +10.6.

Jio Cinema ranked third among improvers (change in score of +8.3), followed by Paradise Biryani and Motorola, both improving by +7.4.

Other brands showing significant improvement include Kotak General Insurance (7.3), Signal (6.7), Havells (6.3), Chingari (6.0) and Booking.com (5.9).

Mr. Ankur Suman (Writer: KAAGAZ-2)

 Ankur Suman, An Adman by profession for more than 2 decades often described as a storyteller since the early days of his ability to speak, has not only shaped the advertising landscape in India but has also made a significant impact as a scriptwriter, film contributor, and a multifaceted talent in the world of theater.

Ankur's journey encompasses shaping advertising landscapes for top-tier brands, contributing to upcoming films like KAAGAZ-2, and making waves in the world of theater. From collaborating with industry stalwarts to earning international acclaim for his short films, Ankur's multifaceted talent is truly captivating.

Fitness World

Founded in 1993 with the launch of a humble slimming machine, Fitness World has evolved into India's Favourite Fitness Brand, used across the nation. Their journey has been one of relentless innovation and dedication to providing world-class fitness equipment across diverse segments.

With a closely-knit network of over 112 dealers spanning even the most remote areas of India, Fitness World boasts a comprehensive range of over 400 fitness products. Fitness World serves a wide range of clients, from everyday people to celebrities, hotels, gyms, and businesses in the entertainment and corporate sectors.

 

Recently, Fitness World achieved a significant milestone by securing a prestigious order from the Sports Authority of India for the installation of fitness equipment in stadiums across 15 locations nationwide.

 

Moreover, Fitness World has forged strategic alliances with American giants such as Nautilus, Woodway USA, and Water Rover, further enhancing its product range from low-end to highest-end offerings.

 

Embracing technology has been instrumental in their growth journey. They leverage remote video-based selling techniques through platforms like Skype, enabling customers to experience in-depth demonstrations of their equipment from anywhere in the country.

 

Dr. Dinesh Kapoor, the visionary behind Fitness World, embodies their ethos of innovation and customer-centricity. His insights into the evolving fitness landscape and the journey of Fitness World make for a compelling narrative.

Ashtech is Pleased to Introduce Mr. Ajay Pathik as the new CEO - Microfine Products Division

Ashtech (India) Private Ltd- India's largest Processor, Distributor, Exporter, and Transporter of Fly Ash and other building materials is pleased to announce the appointment of Mr. Ajay Pathik as the CEO of Ashtech (India) Pvt. Ltd., Microfine Products Division. With over thirty years of experience in the building materials and construction sector, Mr. Pathik joins Ashtech as a valuable addition to the leadership team.

Mr. Pathiks's career is marked by his vision and operational expertise in leadership roles both domestically and internationally. His previous positions include CEO and COO roles at companies specializing in specialty products as well as significant tenures at Ambuja Cement Ltd and LafargeHolcim Singapore. Most recently, he held the position of CEO at Ultrafine Mineral & Admixtures Private Ltd in Mumbai.

In his new role at Ashtech (India) Pvt. Ltd., Microfine Products Division Mr. Pathik will be responsible for driving initiatives, managing operations, and fostering innovation in building materials. His leadership will prioritize business growth, sustainability practices, and improving customer satisfaction. With a background in marketing strategies, Mr. Pathik is well-equipped to guide Ashtech India toward achieving its long-term objectives amidst changing market dynamics.

"We're pleased to introduce Mr. Ajay Pathik as the new CEO of our Microfine Products Division " mentioned Mr. Sanjay Mandhania who holds the position of Director, at Ashtech (India) Pvt. Ltd. "His extensive experience and strong leadership in the field will play a crucial role in driving our innovation and expansion, within the building materials industry."

On his appointment, Mr. Ajay Pathik said “It’s an honor to join Ashtech (India) Pvt. Ltd, I am excited to work and partner with the outstanding team to lead the company into the future. My focus will be to drive business growth, spearhead innovation in building materials, P&L responsibility, and ensure sustainability practices that are integrated into operations. I hereby look forward to giving my best and driving Ashtech to a new height”

Ashtech (India) Pvt. Ltd. envisions itself as a professionally managed company dedicated to achieving total customer satisfaction and maximizing stakeholder value. Ashtech aims to cultivate an innovative, entrepreneurial spirit within an empowered team, consistently striving to create value and achieve global benchmarks. Fostering a culture of care, trust, and continuous learning, Ashtech (India) Pvt. Ltd. is committed to meeting the expectations of its employees, stakeholders, and society at large.

Mr. Pathik holds a Bachelor's degree in Civil Engineering from Government Engineering College, Ujjain MP, and PGEMP from SP Jain Institute of Management & Research Mumbai and also pursued professional development courses at prestigious institutions including St. Gallen University Switzerland, Duke Corporate Education London UK, IIM Kolkata, and ISB Mohali.

Mr. Ajay Pathik's dedication to excellence, innovation, and leadership in the construction and building materials industry, positions him as a pivotal figure in shaping the future of Ashtech (India) Pvt. Ltd.