‘Freedom’ is the Flagship brand of Gemini Edibles and Fats India Pvt. Ltd. (GEF India). Freedom Healthy Cooking Oil Range is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil and Freedom Kachi Ghani Mustard Oil, Freedom Groundnut Oil.
Freedom Refined Sunflower Oil was launched in April 2010 in Andhra Pradesh and Odisha. Freedom Physically Refined Rice Bran Oil: It was launched in October 2015, for health-conscious consumers with its strong proposition of 10,000 ppm Oryzanol and balanced fat profile
Freedom Healthy Cooking Oils has almost 45% market share of the Sunflower oil category in AP, Telangana, and Odhisa. The company has developed a robust distribution network backed by proactive and innovative marketing, digital, and PR strategy with a strategic mix of ATL and BTL activations to connect with the Target Audience and grow in the extremely cluttered, low-involvement edible oil space.
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