‘Digital Lullaby’ and ‘Spotlight and Shadows’
shed light on mindful parenting ahead of Parent's Day
In anticipation of Parent's Day on July 29th, Orchids
The International School, leading K12 chain of schools launched a thought-provoking
campaign featuring two compelling films: ‘Digital Lullaby’ and ‘Spotlight and
Shadows’. These films aim to spark
meaningful conversations about mindful parenting in the digital age and the
impact of parental conflicts on children.
As part of their Parent's Day
initiative, Orchids The International School through these films emphasizes the crucial role parents play in shaping their children's
lives. ‘Digital Lullaby’ explores the unintended consequences of excessive screen
time, while ‘Spotlight and Shadows"
addresses the effects of household conflicts on children's emotional
well-being.
‘Digital Lullaby’ features a young child mimicking adult behaviors with her
doll, serving as a gentle yet powerful reminder of how parents' actions
influence their children. ‘Spotlight and
Shadows’, an eye-opening musical ad, uses a
little rockstar's perspective to illustrate the impact of parental conflicts on
a child's inner world.
"This
Parent's Day, we want to go beyond celebration and encourage reflection,"
said Abhishek Kumar Yadav, Chief
Marketing Officer at Orchids The International School. "Our campaign
aims to highlight children's perspectives in various settings, acknowledging
that every household faces challenges. However, it's essential for adults to
recognize when their actions may be impacting their children negatively. Our
Parent's Day campaign is an invitation to parents to join us in fostering a
more mindful and nurturing environment for our children to thrive."
The films underscores Orchids’ commitment not just to educating children, but to
supporting and guiding parents in their crucial role. By timing the release
with Parent's Day, the school aims to maximize the impact and relevance of its
message.
Both films were widely shared
across digital platforms in the week leading up to Parent's Day, inviting
parents, educators, and the wider community to engage in conversations about
nurturing positive family dynamics.
Link to watch ‘Digital Lullaby’ - https://youtu.be/ZL5OCxEhn3c
Link to watch ‘Spotlights and Shadows’ - https://www.youtube.com/watch?v=uY8H4G6-8K0
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