Monday, August 3, 2020

Rajiv Kakria - SOC - RWA Bhagidari - Voice of Delhi

Rajiv Kakria, an Advertising & Communication Professional from the ‘College of Art’, Delhi University, graduated in 1982.


Spearheaded his entrepreneurial advertising agency - GG Advertising & Marketing for 30 years. Has the distinction of advertising and launching Wigan & Leigh College in India. Has been associated in marketing and promoting noted Authors viz Shiv Khera & his book ‘You Can Win’, Rajesh Aggarwal, and Cedric Kenny. Has promoted top Brands SmithKline Beecham, Godfrey Philips, Tribhowandas Bhimji Zaveri, ISCT Computer Institute, Fore School of Management, AHA (Air Hostess Academy), Leisure Group of Hotels, Mansingh Group of Hotels and others.

Founder Trustee of Flavour of Art Foundation (FoA) - FoA offers Career Counseling, Conducts Workshops on Creativity and Talks on Colour Psychology and its Role in Art, Film, and Communication. ‘Art for a Cause’ a Social Awareness Initiative of FoA has particularly been the most satisfying, Campaigns like Delhi Come Out & Vote; Run for a Healthy Heart; Justice for Nirbhaya, etc were Art communities contribute to a Social Cause.



Actively involved in Social Activism - Prominent member of GK-1 RWA, Secretary of CHETNA (NGO) and Founder Convener of ‘Save Our City’ Campaign a collective of over 80 RWA/Federations, NGO’s and Activists. Part of the fight against Power Tariff hike in Delhi; Campaigned for Playgrounds for Children as a Fundamental Right; filed PIL to take Metro Underground resulting in Phase III going underground in South Delhi; filed PIL and got favorable order to stop Booth-wise declaration of Election Results and spearheading the campaign against the destruction of Delhi through unprincipled changes in MPD-2021 by DDA to make Delhi more Liveable.

Owe it to Everyone who has helped shape the course of my Life - My Profession has helped me contribute in a small way towards Civil Society. My take-home has been deriving a huge amount of satisfaction - probably more so - than my Professional Achievements. My thanks to a dedicated family; selfless friends and many mentors & seniors who encouraged and guided my proactive baby steps, without whom not much could have been achieved.


The Aim and Guiding Principle - is to Strike a Balance between PERSONAL & SOCIAL LIFE and in Activism seek Equilibrium in POLICY & CIVIL SOCIETY. The idea is not to oppose everything but to research and find workable solutions. Opposition for the sake of opposition takes us nowhere.


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