As part of Vidyut’s rebranding initiative, the company has introduced a new logo, colour palette and new tagline, "EV now on your terms," aimed at embodying its innovative and customer-centric ethos. The refreshed visual identity is a symbol of Vidyut's renewed mission, featuring an electric bolt seamlessly integrated with the letter 'V'. The vibrant purple colour of the letter ‘V’ symbolises new-age trust, and technological innovation while the bright golden ‘bolt’ represents well-being and optimism.
Under its new brand identity Vidyut brings along a comprehensive suite of products aimed to make EV ownership more accessible, convenient, and worry-free for its customers.
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