It was started as a market intervention strategy to check price rise but retail outlets of the National Agric- ultural Cooperative Marketing Federation (NAFED) seem to be doing just the opposite.
Its outlets are selling yellow peas dal at Rs 26 per kg where- as the market rate for the same is between Rs 22-23 per kg.
In November last year, the Delhi government had laun- ched a scheme of providing pulses cheaper than the mar- ket rates and had actively adve- rtised the sale of this dal thro- ugh retail outlets of NAFED, Kendriya Bhandar and Mother Dairy.
Naresh Gupta, the president of the Delhi Grain Merchant Association, said, "The current wholesale price for the yellow peas dal is Rs 1,700 per quintal or in other words Rs 17 per kg. Even after adding packaging and transportation cost, the retail rate does not go so high."
HT spoke with many retail grocers across Delhi and most of them said the dal was not much in demand and hence they did not stock it.
One of them said, "This dal is not very popular. The sale has started to pick up slowly now." He said the dal is actu- ally peas, so one won't be eat- ing it daily.
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with thanks : source : Hindustan Times
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